Senior Social Media Manager and Digital Content Strategist with 8+ years of experience building digital ecosystems that don't just look good - they convert. I create organic content backed by strategy and audience insight to drive real results. From video editing to copywriting,I bring content to life across platforms - and I'm just as comfortable behind the camera as I am behind the strategy. I craft scroll-stopping stories rooted in creativity and authenticity, designed to connect with people and move them to act. My goal? Craft content so compelling it earns the swipe, the click, and the follow.

Social Media Specialist Toyota of Orlando + Toyota of Clermont - Sep 2022 - Present | Orlando, FL (Hybrid)

  • Boosted Instagram reach by 390% and impressions by 875% through consistent strategy and optimization

  • Scaled TikTok video views by 176% and profile visits by 145%

  • Increased Facebook engagement by 75% year-over-year

  • Lead the end-to-end organic social strategy for Toyota of Orlando and Toyota of Cler-

    mont, overseeing content direction and audience growth across Facebook, Instagram,

    TikTok, and YouTube Shorts

  • Concept, plan, and create content across formats - from Reels and Stories to long-form

    video and carousels - ensuring each piece supports business goals and connects with

    real audiences

  • Lead organic performance and conversion reporting using Meta Business Suite, GA4,

    UTM tracking, Later, and native platform analytics to uncover insights, measure ROI,

    and inform content strategy

  • Manage and mentor a large team of interns, providing hands-on training in video production, editing, and storytelling while scaling weekly content output

  • Partner with leadership to shape brand voice, drive growth, and align digital content with broader marketing KPIs● Act as a key strategist for both locations, bringing creative leadership and data-backed insights to the digital marketing team

Founder & Lead Digital Strategist Nina Kay Digital (Boutique Agency) - Jun 2007 – Present | Orlando, FL

  • Run a boutique digital agency offering content strategy, social media marketing, and brand development for local businesses, entrepreneurs, and emerging brands. Projects range from one-off campaigns to long-term retainers - spanning industries like automotive, lifestyle, education, and community organizations

  • Lead content creation from concept to execution - scripting, filming, editing, designing,

    and publishing content across major platforms like Instagram, TikTok, and YouTube -

    with a focus on strategy-driven, results-oriented storytelling that supports client goals

  • esign and implement multi-platform social campaigns that boost visibility, connect with

    audiences, and drive conversions using data to help brands meet strategic goals

  • Design and implement multi-platform social campaigns that boost visibility, connect with audiences, and drive conversions using data to help brands meet strategic goals

  • Juggle multiple clients while keeping timelines tight and creative quality high — most of the time, it's just me wearing every hat

  • Act as a one-stop shop: handling strategy, creative execution, and client communication from pitch to post

  • Support long-term client growth through tailored content strategies, brand consulting, and ongoing creative direction

Social Media Manager & Content Strategist 3N2 Sportswear - Sep 2021 – Jan 2022 | Maitland, FL

  • Often collabed with the Savannah Bananas

  • Directed brand visuals and creative campaigns across digital, social, print, and in-store promotions

  • Produced 350+ assets, including event materials, signage, and promotional content

  • Captured behind-the-scenes and in-action content with athletes and teams to boost brand personality and engagement

  • Coordinated email marketing and paid ad initiatives to support cross-channel promotion and increase conversions

Full Sail University

Masters, Public Relations

Jan 2022 - Jan 2023

Bachelors, Media Communications

June 2018 - June 2021