Senior Social Media Manager & Digital Content Strategist. I build organic ecosystems where content, community, and data actually work together.
Strategy-first, video-forward, and audience-aware - so your brand earns the swipe, the click, and the follow.
Social Media Specialist Toyota of Orlando + Toyota of Clermont - Sep 2022 - Present | Orlando, FL (Hybrid)
Lead end-to-end organic strategy for Toyota of Orlando & Toyota of Clermont across IG, TikTok, Facebook, and Shorts.
Drove growth: IG +390% reach / +875% impressions; TikTok +176% views / +145% profile visits; Facebook +75% engagement.
Plan, script, film, edit, and publish multi-format content tied to business goals.
Own performance/ROI reporting (Meta, GA4, UTM, Later) and turn findings into next steps.
Mentor a large intern team in video production, editing, and storytelling; scale weekly output.
Partner with leadership on brand voice and content direction.
Founder & Lead Digital Strategist Nina Kay Digital (Boutique Agency) - Jun 2007 – Present | Orlando, FL
Run a boutique studio for content strategy, social media, and brand development across automotive, lifestyle, education, and community orgs.
Concept → execution: scripting, filming, editing, design, and publishing for IG, TikTok, and YouTube.
Design and ship multi-platform campaigns that boost visibility, connect with audiences, and drive conversions.
Act as a one-stop partner: strategy, creative, comms - from pitch to post.
Social Media Manager & Content Strategist 3N2 Sportswear - Sep 2021 – Jan 2022 | Maitland, FL
Collaborated with the Savannah Bananas; led visuals and creative across digital, social, print, and in-store.
Produced 350+ assets (events, signage, promos) and captured on-brand athlete content.
