Strategy. Storytelling. Results.

I don’t just audit feeds - I look for opportunities.

Sometimes it’s a content gap. Sometimes it’s a partnership. Sometimes it’s a story that hasn’t been told yet. The Social Lab is where I break down the strategy, creativity + decisions behind the work. From social audits to brand collaborations, this is a peek behind the curtain at how ideas become action, content becomes connection + connection becomes results.

The Social Lab Audit: House on Lang

I don’t just look at feeds - I turn them into experiences. Every post, every caption, every campaign has a purpose. This audit shows how strategy, storytelling + a touch of flair can turn cute content into action, engagement + community.

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Toyota of Orlando x Mall at Millenia

This collaboration brought together Toyota of Orlando and Mall at Millenia to highlight a customer perk many people may not know about - complimentary shuttle service to the mall during vehicle service appointments.

By focusing on lifestyle, convenience + community, the content was designed to feel natural, engaging + valuable for both audiences. The partnership was well received and helped open the door for future collaboration opportunities between both brands.

My Toyota Community Spotlight

What began as a simple idea to celebrate Toyota owners grew into a recurring community feature that is still running years later. The series gives enthusiasts a place to share their vehicles, tell their stories + become part of the dealership’s social presence. By creating a platform for user-submitted content, the feature encourages community participation, strengthens relationships with local owners + turns customers into contributors rather than just viewers.