Strategy. Storytelling. Results.

I don’t just audit feeds - I look for opportunities.

Sometimes it’s a content gap. Sometimes it’s a partnership. Sometimes it’s a story that hasn’t been told yet. The Social Lab is where I break down the strategy, creativity and decisions behind the work. From social audits to brand collaborations, this is a peek behind the curtain into how ideas become action, content becomes connection and connection becomes results.

Strategy starts with seeing what a brand could do next. This social media audit explores how House on Lang could build on its brand through stronger storytelling, strategic content opportunities and community engagement designed to turn attention into action.

My Role: Social media audit, content strategy and opportunity development

Unlock Insights

This collaboration brought together Toyota of Orlando and Mall at Millenia to highlight a customer perk many people may not know about: complimentary shuttle service to the mall during vehicle service appointments.

By focusing on lifestyle, convenience and community, the content was designed to feel natural, engaging and valuable for both audiences. The partnership was well received and helped open the door for future collaboration opportunities between both brands.

My Role: Partnership coordination, concept, creation and editing

What began as a simple idea to celebrate Toyota owners grew into a recurring community feature that is still running years later. The series gives enthusiasts a place to share their vehicles, tell their stories and become part of the dealership’s social presence. By creating a platform for user-submitted content, the feature encourages community participation, strengthens relationships with local owners and turns customers into contributors rather than just viewers.

My Role: Concept, social strategy, community engagement + content development

LET’S WORK TOGETHER