The Space Between
It’s mid-afternoon. My iced coffee is mostly melted + watered down (per usual). I’m at a table that’s seen a thousand other ideas. My laptop is open. I’m just… clicking away. Half working, half observing.
+ then i notice it. Again. Orlando is loud. Really loud… + not the ‘traffic on I-4’ kind of loud.
It’s the hand-painted signage on mills.
It’s the obscure playlists in the milk district.
It’s the way business owners talk about their ‘little projects’ with so much fire when you ask them about it in person.
It’s colorful. Messy. Intentional.
It’s people doing a lot with very little + making it look like art.
I open my phone + everything goes flat.
It’s not that the content I see is bad. It’s just quiet. Quiet in a way that feels wrong. The energy doesn't transfer. The brands that are electric when you walk through their front door - suddenly feel muted, sanitized + strangely distant once they hit the feed.
This quiet is the gap. The space between experience + the digital version of it.
We’ve been told for so long that We need to post. So we do. We chase numbers, we mimic trends + in the process, we accidentally filter out the only thing that actually matters: humanity.
This is where my brain lives nowadays.
I’ve never been a ‘trends first’ person. I notice patterns. I notice what people actually linger on. I care less about going viral + more about whether a post feels true to the person behind the screen.
Nina Kay Digital exists because i couldn’t unsee that disconnect anymore.
It’s not about posting consistently as a chore. It’s about taking the buzzing energy of an Orlando street corner + translating it for the screen without losing its heart.
Social, video + strategy - it all works better when it starts with observation instead of performance.
I’m looking for the in-between moments now.
The drafts that stay in the folder.
The ideas that hit at 2 a.m. The businesses doing incredible work who haven't found the words to say it yet.
There’s something grounding about being both part of the scene + slightly outside of it. Watching. Listening. Shaping.
This isn't a ‘comeback’ or ‘reinvention’. It’s my work evolving - through lived experience, this city + the people I cross paths with.
Right now, I’m interested in noticing more. Saying less, but meaning it more. Letting the work speak without forcing it to.
That feels like the right place to be.
So, if you’re building something in that gap - if you’re tired of the digital silence - I’m around. Let’s grab a coffee + talk about the work that hasn’t found its words yet.
Turning Cute into Strategy
When Cute Content Isn’t Enough + How Straegy Will Turn Aesthetics into Action
A pretty feed will always get attention…
but attention without intention? That’s where most brands stall.
One of the biggest mistakes I see in social media isn’t bad design - it’s unclear direction. Brands post beautiful content, but they don’t tell their audience what to do next. Scroll, like, move on.
This audit is a reminder that aesthetic is the entry point - strategy is what keeps people engaged.
Lesson 1: If You Do Everything, You Need a Clear Lead
Multi-dimensional brands are powerful - when they’re structured.
The House on Lang isn’t just one thing. It’s a boutique, an art space, a maker’s hub + an event venue. That range is a strength, but without hierarchy, it can feel overwhelming to someone discovering the brand for the first time.
Takeaway:
If your brand offers multiple experiences, your content should guide people toward one primary action at a time. Not everything needs to be explained in one post.
Clarity converts. Everytime.
Lesson 2: Aesthetic Without Storytelling Stays Surface-Level
Visually, the brand is strong. The posts are cohesive, on-brand + inviting. But when visuals aren’t paired with storytelling, they don’t fully land.
Storytelling adds:
• Context
• Emotion
• Meaning
Without it, content becomes decoration instead of communication.
Takeaway:
Every post should answer at least one question:
• Why does this matter?
• Who is this for?
• What happens next?
Pretty content catches the eye. Story keeps it there.
Lesson 3: Community Should Be Shown, Not Announced
Posting about events is helpful. Showing who attended, what it felt like +why people came is what builds momentum.
Event recaps, UGC, behind-the-scenes moments + attendee spotlights don’t just document - they invite future participation.
Takeaway:
If you want people to show up, let them see themselves in the experience before they ever walk through the door.
Lesson 4: Engagement Isn’t the Goal - Action Is
Likes are nice. Comments are better. But real success shows up when content leads to:
• RSVPs
• Class attendance
• Shares
• User-generated content
When engagement stays passive, it’s usually a CTA problem - not a content problem.
Takeaway:
Tell people what to do.
Invite them in.
Make the next step obvious.
So… What’s the Real Opportunity?
The House on Lang already has the hardest part figured out - identity + aesthetic. The opportunity is turning that foundation into intentional storytelling, stronger calls to action, + community-forward content.
That’s how social media becomes more than a feed.
That’s how it becomes an experience.
Cute content isn’t the issue.
Unfocused content is.
When strategy, storytelling + visuals work together, brands don’t just show up online - they create spaces people want to be part of.
