It’s mid-afternoon. My iced coffee is mostly melted + watered down (per usual). I’m at a table that’s seen a thousand other ideas. My laptop is open. I’m just… clicking away. Half working, half observing.
+ then i notice it. Again. Orlando is loud. Really loud… + not the ‘traffic on I-4’ kind of loud.
It’s the hand-painted signage on mills.
It’s the obscure playlists in the milk district.
It’s the way business owners talk about their ‘little projects’ with so much fire when you ask them about it in person.
It’s colorful. Messy. Intentional.
It’s people doing a lot with very little + making it look like art.
I open my phone + everything goes flat.
It’s not that the content I see is bad. It’s just quiet. Quiet in a way that feels wrong. The energy doesn't transfer. The brands that are electric when you walk through their front door - suddenly feel muted, sanitized + strangely distant once they hit the feed.
This quiet is the gap. The space between experience + the digital version of it.
We’ve been told for so long that We need to post. So we do. We chase numbers, we mimic trends + in the process, we accidentally filter out the only thing that actually matters: humanity.
This is where my brain lives nowadays.
I’ve never been a ‘trends first’ person. I notice patterns. I notice what people actually linger on. I care less about going viral + more about whether a post feels true to the person behind the screen.
Nina Kay Digital exists because i couldn’t unsee that disconnect anymore.
It’s not about posting consistently as a chore. It’s about taking the buzzing energy of an Orlando street corner + translating it for the screen without losing its heart.
Social, video + strategy - it all works better when it starts with observation instead of performance.
I’m looking for the in-between moments now.
The drafts that stay in the folder.
The ideas that hit at 2 a.m. The businesses doing incredible work who haven't found the words to say it yet.
There’s something grounding about being both part of the scene + slightly outside of it. Watching. Listening. Shaping.
This isn't a ‘comeback’ or ‘reinvention’. It’s my work evolving - through lived experience, this city + the people I cross paths with.
Right now, I’m interested in noticing more. Saying less, but meaning it more. Letting the work speak without forcing it to.
That feels like the right place to be.
So, if you’re building something in that gap - if you’re tired of the digital silence - I’m around. Let’s grab a coffee + talk about the work that hasn’t found its words yet.
