PERSONAL PROFILE

I am an Orlando-based marketing + creative powerhouse specializing in storytelling, branding, multimedia content, and social media. I am passionate about composing engaging narratives using photography, digital marketing, design, and audio/video production. My goal? To boost brand awareness, foster engagement, and nurture strong connections between my clients and their communities.

🚀📸🎨 Excited about the limitless possibilities ahead! 🚀📸🎨

PROFESSIONAL EXPERIENCE

Social Media Specialist at Toyota of Orlando - September 2022 to Present

  • I'm responsible for producing, creating, managing, and monitoring Toyota of Orlando, Clermont + North Charlotte's social media presence, analytics + strategies.

  • I use copy, photography, videography, video/photo editing + graphic designs to create content for Toyota of Orlando, Clermont + North Charlotte's social media.

  • I develop and execute social media strategies to increase conversions,  brand visibility, community engagement  and content engagement.

  • I monitor and respond to comments, messages, and mentions in a timely and authentic manner.

  • I analyze social media metrics and generate reports to track performance and identify opportunities for improvement.

  • I engage with online communities, participate in relevant discussions, and foster brand loyalty.

  • I develop and manage a content calendar to ensure consistent and timely posting.

Owner/Operator of Nina Kay Digital - Orlando, FLJune 2007 to present

  • I executed creative digital marketing campaigns that align with brand goals and target audience.

  • I designed visually compelling graphics, visuals, and multimedia content for online platforms, including social media, websites, and email marketing.

  • I increased clients website traffic by 50% by creating and implementing an SEO strategy

  • I provided proposal layout and design for million-dollar corporate contracts

  • I established trusting relationships with designers, vendors, and key clients.

  • I managed up to 5 projects or tasks at any given time while meeting deadlines .

  • I oversaw the efficient use of campaign & development budgets ranging from 2-25,000

  • I delegated tasks to my 5-person team.

Social Media Manager - Content Creator - Analytics Specialist - Brand Strategist at 3N2 - September 2021 to January 2023

  • I established and executed strategic initiatives that drove sales for 3N2

  • I produced and curated engaging content for all 3N2 social media platforms (Facebook, TikTok, Instagram, LinkedIn) via various digital mediums.

  • I monitored social media channels for industry trends.

  • I interacted with users and respond to social media messages, inquiries, and comments.

  • I collaborated with industry influencers on varied social media campaigns - resulting in thousands of views and likes for the channel.

Education

FULL SAIL UNIVERSITY, BA IN MEDIA COMMUNICATIONS 06/2021 - 3.85 GPA

FULL SAIL UNIVERSITY, MASTERS IN DIGITAL MARKETING (IN PROGRESS - DONE IN 1/23)

Technical Skills

-Knowledge of social media trends and strategy

-CC Suite (Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe After Effects, Adobe Audition, Adobe Rush, Adobe Premiere Pro, Adobe InDesign, Adobe Spark, and Adobe Dreamweaver

-Canva Certified Creator

-Expert level of understanding in both Microsoft & Apple Suite

-Email Marketing: MailChimp , MailerLite and SendinBlue

-Knowledge of social media advertising & campaign analytics to aid in audience growth

- Copyrighting and reporting

-Social Media Strategy

-Integrated Marketing

-Ability to tell a story and lead others to do the same

-Can collaborate with teams in a fast-paced and dynamic setting while I meet deadlines

-Competitive

-Multitasker who can manage multiple deadlines and projects at a great pace

-Detail-oriented yet fluid and can go with the flow

-Problem solver: I can solve problems quickly and efficiently with teams and individuals in a fast-paced environment

-Excellent leadership skills

-Excellent communication skills